With the team at p//g, we were tasked with rebranding cora's social media accounts. stakeholders expressed a need for content that fit their more progressive and socially conscious audience and sensibilities. we helped research, conceptualize, test, and manage the content themes we thought would perform best and engage our key demographics most. since the social rebrand, cora's account has grown by nearly 200%, but not without the collaboration and hard work of their social media team. thanks, y'all! : )
though now more refined and influenced by user feedback, the account still follows the key content buckets we created for cora! we're super proud of them and their success!